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The Future of SEO: SMX East 2013

This year’s Search Marketing Expo was one of the most productive and informative conferences I have attended in a long time. Danny Sullivan and the folks at Third Door Media put on an excellent show. I...

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Local SEO: Interview with an Expert

Last week, I had the opportunity to interview David Mihm and get his advice on the top 5 things that local businesses must do to be found online. David is a leading expert on local search strategies...

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SEO Copywriting after Hummingbird

Some time ago, SEO copywriting for the Web was about maximizing for keywords. A whole industry solidified around writing for a certain percentage of a given keyword within the copy and managed the...

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Your Essential Guide to Writing Content for Semantic Search

If you’re anything like me, when you first heard of “semantic search,” “semantic web,” and “entities,” you thought – not more monsters to tame! When did they think these up? Actually, they are all...

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How to Rank Well after Panda 4.0

On May 21, 2014, Google unleashed Panda 4.0, an update to their famous filter known for flushing out low quality content. Panda’s main aim is to remove content that’s thin, low-quality or spammy from...

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